When you hear people talk about big successes on Facebook because they were able to market their products and/or services, you get to hear several stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.”
While that is true, the question is; does marketing on Facebook really work?
Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your business in terms of sales and leads generation.
To have such great success stories, the key is to have a game plan for how you’re going to build, brand and market yourself or business on Facebook. With that in mind, I’ve put together this list of tips to get you moving in the right direction.
- Start By Creating A Facebook Page
Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t help. Pages are meant for businesses and they are much more effective at getting your message out there.
To create your Facebook Page, simply hover to your Profile menu and create your page.
2. Promote Your Page.
First, place your page URL in your email signature or other platforms you use in communicating with people . So that every time you send an email or chat with people, it’s another chance for recipients to find your Facebook page.
Also, blog about your page. Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (bribes work well, but it could be any reason, so long as it resonates with your readers. Now, add a “Like” option to your blog or websites.
3. Cross Page Promote Your Page
By posting on other Facebook pages using your page’s user name, you get a visible link to your page with each comment..
4. Consider Getting Some Facebook Ads.
It’s easy, you can spend as little as you like, and you can target your campaigns to only those people who are likely to be interested in what you have to offer.
5. Promote Your Page on Twitter.
Place your Facebook page URL on your Twitter profile background. (Note: Only those using the web based version of Twitter will see your background, but this is still plenty of eyeballs.)
Also, ask your Twitter followers to like your Facebook page after your second or third tweets. Again, offering them a good reason why they should like it will greatly increase your response rate.
6. Be Concerned About Why People Become Fans
We’ve touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s to get discounts or updates. Maybe it’s a free video, ebook, etc. Just make sure it’s something that motivates immediate and swift action.
7. Add Your Page URL to Your YouTube Channel.
If you create videos to promote your business, then don’t miss this chance of adding your Facebook Page URL link to your videos, either at the end of the video or at the beginning of the video description.
8. Post Frequently.
If you forget about your Facebook Page, your fans will forget about you. Post once or twice a day at least and with good contents like info on problems and how it could be solved, updates and questions. Don’t make it all about you and your products. Instead, post about events, news, your industry and so forth. And whenever you can, inject a little humor into the mix.
9. Ask Your Fans To Like Your Content So It Gets Shared On Their Walls.
Facebook naturally post contents on people’s wall who indicate interest in a content and that lets the content appear on their wall for others to see. You can’t ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans seeing it and of course that’s always a good thing.
10. Use Mind Boggling Questions To Start Discussions
Get your fans involved with your page by starting discussions about your products and services or industry news. What’s the best way to start a discussion? Simply ask a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could have any job in the world, it would be ____.”
11. Avoid Being A Troll Victim
Now that you’re starting discussions, remember to remain professional at ALL TIMES, with no exceptions. If you are perceived as quarreling with a fan, it won’t matter if you’re right – it will only matter that you lost your cool and you look like a real dope. And if things look like they may get nasty, offer the fan a private way to contact you (phone or email, for example.)
12. Focus More on “We” instead of “I”
Much like writing a sales letter, making Facebook posts should be all about “we,” not I. For example, “We reached 500 likes today, thank you everyone”. People can be very sensitive and will always think otherwise when you buttress more about you. It’s okay to tell a story about you, an experience about you, so as to help them learn. But when it comes to praises, please be watchful or else, you will scare them away.
13. Always Explore The Use of Pictures & Videos
Attention span for reading today has dropped rapidly and as such, to keep people on your page, you must learn to use more of Photos and videos. Written words are great, but videos are better and photos tend to get shared. So incorporate a variety of mediums into your Facebook communications. There are platforms that also provide free photos like www.pixabay.com and the likes. You should explore these sites for beautiful photos. Learn to record videos wih your phones and edit as well. Or better still, run live videos on your page. These can help attract more fans, more shares, more likes and that means good business for your products or services.
14. Always Appreciate Fans
There is a popular saying that “when you are thankful for anything no matter how small, you will have everything no matter how big.” Be thankful always. Appreciating your fans for certain actions they took for the posts being reeled out on your page can go a long way to encourage them to always look out for you. This one takes a little time, but it’s well worth it. Thank each new person who likes your Facebook page (you can find them by using the “New Likes” box.) This will really make you stand apart from the crowd. After all, how many people have ever personally thanked them for a Like? You might very well be the first.
15. Relax & Stay Simple
Facebook is not the place for a suit and tie kind of personality. Instead, be fun, be casual, be funny and make your Facebook Page an entertaining, inviting place to be.
16. Create A Great Brand For Your Page
The image usually referred to as “Facebook Cover Page” has a dimension of 850 x 315 pixel. Make efforts to create a very great and attractive picture that summarizes what you do, then upload it on your cover page. That large image needs to ROCK. It should effectively communicate the message you want to send to your fans, so spend some time getting it just right. To create one, go over to www.pixabay.com and get a clean picture, and then create it using www.canva.com
17. Keep Tab On Your Page
Use Facebook insights to discover when people are most engaged with your content. This way you know when to post to get the maximum effect. You need to understand the best times to post if you’re not fully dedicated to providing contents like others. There are specific times I have noticed people around here are on Facebook. It’s usually between 5 – 6 am; 11 am –
2 pm; 4 – 6 pm and lastly 9 – 11 pm. You need to observe yours and be able to post during those high traffic times of the day.
18. Give Incentives To Encourage People To Return
Facebook check-in deals allow you to offer special incentives when people check in with your page. So, try as much as you can you provide incentives when they check-in on your page.
19. Keep It Short and Sweet
Don’t be boring like I do sometimes. If you must capture passers-by on Facebook, then ensure to keep your posts to 80 characters or less. Longer posts tend to be skimmed over and shorter ones tend to get read. Though this is not 100% correct as there are also people who would read a long piece to the end but that depends on how good your content resonates with them, so always ensure to find and create great contents.
20. Always Pin Current Posts Until It Runs Out of Its Time.
Facebook provides a feature like all other social media platforms that allows you to pin a post to the top for easy access. This is important because, once you make posts, usually, such post becomes your current value addition and it is fresh, hence when someone finds you anywhere, he gets to see your pinned post. It will not only allow for quick access but also allows Facebook to push the post more to a targeted audience. Besides, if you find a post that attracts more reactions or engagements, try to pin it as well. This could go for a week. Use this to showcase something important, such as an upcoming event or a super testimonial from a celeb in your niche.
21. Be Busy Doing Something Great
Facebook success for most people has been largely attributed to consistent posting and warming up of the page. So, get busy doing great things on your page. None of this will help if you don’t get busy and use it to promote your business on Facebook.
Do you love this? Let me know by leaving some comments in the comment section.
Thanks & Be Great